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As human beings, we are hardwired to respond to stories. Stories captivate our imagination, evoke emotions, and help us connect with others. In the world of business, storytelling has become a powerful tool for brands to engage with their customers and create a lasting impact.

One storytelling formula that has proven to be incredibly successful is the Disney formula. Developed by Walt Disney himself, this formula has been used to create countless beloved movies and stories, and it can also be applied to tell your business story.


The Dream: Start with a Vision

Every Disney story begins with a dream. In the business world, this translates to having a clear vision for your brand or business. What is your ultimate goal? What do you want to achieve? Your vision should be aspirational and inspire your audience to dream along with you. It should be something that sets your business apart and makes it unique. Take the time to define your vision and make sure it is communicated clearly in your story. 

The Realist: Introduce the Conflict

In every great story, there is conflict. This is what creates tension and makes the story interesting. In the Disney formula, the conflict is usually introduced early on and sets the stage for the rest of the story. Similarly, in your business story, you need to identify the challenges or problems that your brand or business faces. What obstacles do you need to overcome? What are the pain points of your customers? Introduce these challenges in your story to create a sense of urgency and make your audience invested in finding a resolution. 

  The Hero: Present Your Solution

In the Disney formula, the hero is the character who overcomes the conflict and saves the day. In your business story, your brand or business can be the hero. This is where you present your solution to the challenges you introduced earlier. Highlight how your product or service can address the pain points of your customers and provide a solution to their problems. Show how your brand or business is uniquely positioned to help them overcome their challenges and achieve their dreams. 

The Sidekick: Build Relationships

In Disney stories, the sidekick is the character who supports the hero on their journey. In your business story, the sidekick can be your customers or clients. Show how your brand or business values relationships and builds connections with your customers. Highlight testimonials or success stories from satisfied customers to demonstrate how your brand has made a positive impact on their lives or businesses. Building strong relationships with your customers can create loyalty and trust, which are essential for long-term success. 

The Fairy Tale Ending: Paint a Bright Future

Disney stories always end with a happily ever after, where the hero achieves their dreams and lives happily ever after. In your business story, you can paint a bright future for your customers and show how your product or service can help them achieve their goals. Use vivid language and compelling visuals to create a vision of success that resonates with your audience. Make them believe that with your brand or business, they can achieve their own fairy tale ending. 

The Epilogue: Call to Action

In the Disney formula, the story may end, but the journey continues. Similarly, in your business story, you need to have a call to action. What do you want your audience to do next? Whether it’s to make a purchase, sign up for a newsletter, or contact you for more information, make sure you provide a clear and compelling call to action. This is the final step in your story and should motivate your audience to take the desired action.