Corporate training videos have become an essential tool for organisations looking to support and nurture employee development. In the digital age, well-crafted training videos make for meaningful onboarding processes, and they also act as a touchpoint when it comes to refreshing the knowledge and skills of existing employees.

A good corporate training video achieves this by being engaging, concise, and interactive – but many companies are falling short of this standard. We’ve laid out the importance of levelling up in this sense, and we’ve also shortlisted some top tips on creating an impactful corporate training video.

What’s the status quo when it comes to corporate training videos?

More often than not, corporate training videos are perceived as flat, boring, and long-winded. Their contents are often outdated as training video production isn’t always a priority investment for companies, and as a result, they don’t provide an up to date representation of the organisation in question. While personalisation has become more common, it’s still absent from many corporate training videos, making them even harder to engage with.

On the whole, the biggest connotation of training videos is that they’re unavoidable – they don’t generate any sense of excitement, and they’re solely part of a corporate checklist. In fact, they’re often a dreaded aspect of any onboarding process.

How has the pandemic changed the requirements for effective corporate training videos?

During the pandemic, national lockdown measures meant that all new company hires had to be made virtually. Taking onboarding processes online was an entirely new concept for many businesses, and they had to find ways to accommodate new team members without the usual in-person element.

Since then, many companies have retained their remote-first stance, relying on resources such as optimised corporate training videos, to enable them to connect with their long-distance hires.

How can a good corporate training video impact onboarding success?

In the UK, £340 billion is lost annually due to disengaged employees, and this sentiment often starts from initial onboarding. Executive teams have to come up with innovative methods to stimulate employee engagement from the offset to avoid contributing to this figure, and corporate training videos ought to be the first port of call.

Effective onboarding is interactive, personalised, and digestible – and these values can all be embodied in a strategic corporate training video.

Why should you invest in corporate training videos?

A purposeful, considered investment in corporate training video production has long-term benefits for companies, including:

• Enhanced employee engagement and retention.
• Improved learning outcomes and performance metrics.
• Enhanced brand reputation.

How to make a good corporate training video

Creating effective corporate training videos requires some careful planning, and a clear-cut understanding of your company values. Follow these tips to ensure your training videos are engaging, informative, and impactful.

1. Define your objectives

Before diving into video production, create a clear outline of the objectives that your training video should meet. What specific skills or knowledge do you want your new hires or current employees to gain? Understanding your goals will guide the content and structure of the video.

2. Focus on visuals and invest in high quality production

The way that you present your corporate training video content is a direct reflection of your company – there’s no two ways about it. With this in mind, consider investing in a means of showcasing your firm in the best possible light.

Professional video production services will give you a high-quality training video, which can be edited and fully refined to ensure the finished product conveys your company effectively. Crisp audio, a sleek backdrop, and sharp visuals will give you a corporate training video that you’re proud to share, and that employees gain value from.

3. Keep it concise and consider attention span

Long-winded training videos are a killer for attention spans, and they can dampen the enthusiasm of your new hires before they’ve even started at the company. Aim to break down complex topics into shorter segments, and experiment with different features to maintain active engagement. If you have a volume of content to cover, consider creating a mini-series for individual training blocks.

4. Script and storyboard with your values at the core

Despite common beliefs, corporate training videos don’t have to be dry! Our corporate video production process involves scripting and storyboarding, and these actions can help you to reimagine the information that you’re going to share. Following this kind of established structure will also add a cohesive flow to your training videos, taking your audience through the content seamlessly.

The way that you communicate should also be aligned with your company culture, so don’t shy away from sharing the values and mission of your business in your training videos.

5. Be open to feedback

Once you’ve rolled your new training videos out, don’t shy away from asking for feedback. Speak to your audience, and find out more about their experience with the content. Encourage them to share their thoughts on any areas that could be improved, and implement their suggestions into your next round of recording. Being open to iterations in this way will help you to develop an onboarding process that paves the way for long-term employee satisfaction.

Corporate training videos shouldn’t be overlooked as an opportunity to improve staff retention – and this is one of the hardest metrics to manage for any business. By investing in a format that serves your company, you can create positive first impressions through your corporate training videos and overall onboarding experience.

Refresh your training videos with Cumbria’s trusted green screen studio, contact us to arrange a call to scope out your project. Got a different vision for your business? Find out more about starting a podcast, or learn how to boost your visibility with multimedia content.

The Importance Of Training Video Production For Businesses: FAQs

Why are training videos important for businesses?

Training videos are important for businesses because they offer a dynamic and engaging way to share content with employees.

What types of training content are suitable for video production?

Virtually any type of training content can be adapted for video production. Common examples include onboarding sessions, product or service demonstrations, compliance training, soft skills development, safety and emergency procedures, and corporate culture and values training.

How can businesses ensure the quality of their training videos?

Businesses can ensure the quality of their training videos by investing in professional production equipment and expertise. Liquid Studies offers access to a green screen studio, with professional audio recording equipment, and in-house editing capabilities.